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About Us

I woke up one Thanksgiving morning in 2008 with a dream of dressing little girls (including my own) in everything sweet, pink, and girly!  The Sassy Chic Boutique was created...with my love for designs that are sweet and timeless with a vintage flair.  

My sweet husband and family supported this dream and even helped me build it.  We began by traveling to shows across Texas.  We loved "the show life" and meeting our customers in person. Eventually, after many requests, we started our online journey with Etsy and a web site in 2012.  I love being able to see my designs on your sweet little ones in our Love and Resale groups on any given day.  

We are excited to put together a few pop-up shows here and there in the coming years.

Our small-batch designs are proudly made deep in the heart of the Texas, USA. Everything is designed, patterned, and cut within our home studio. Dresses are lovingly sewn by a handful of seamstresses in their homes just for you. 

Thank you for allowing me to live my dream of dressing your little ones in my creations.

~Jessica Hoyle-King